The campaign champions the benefits of black cabs and raises awareness of the longer-term impact of huge increase in PHV numbers in London. Central to it are three key positive messages about why black cabs are the better long-term prospect for London:
Better for the environment – All new taxis to be zero-emissions capable from 2018. We think all other vehicles in inner London must match or exceed our emission standards from the same date so we can all breathe cleaner air.
Better for access – Black cabs remain the only form of public transport in London which is 100% wheelchair-accessible and guide dog-friendly, with drivers trained to support passengers with access requirements.
Better for passengers – Unlike PHVs, taxis have to prove at all times that they are comprehensively insured – so passengers and other road users know they are covered in the event of any incident – and driven by a professional who knows the streets of London.
The campaign will run until the Mayoral Election in May 2016. All 11,000 LTDA members will be encouraged to display a window sticker highlighting the benefits of black cabs, with a number featuring wrap-arounds promoting the benefits of taxis.
Zac Goldsmith MP for Richmond Park, Conservative London Mayoral Candidate
Better for London campaign
Cllr Sian Berry (Green, Camden Highgate), Green Party London Mayoral Candidate
Rt Hon Angus Robertson MP for Moray and SNP Westminster Leader
Gareth Thomas MP for Harrow West
Rt Hon Sir Alan Haselhurst MP for Saffron Walden
Jon Culshaw, Impressionist and Comedian, (star of award winning TV show Dead Ringers)
Jack Dromey MP for Birmingham, Erdington
Charles Walker MP for Broxbourne
Stephen Metcalfe MP for South Basildon and East Thurrock
The Lord Watts
Victoria Borwick MP for Kensington
Rt Hon Tom Brake MP for Carshalton and Wallington